TV Web Content: From Netscape 1.0 to VR Mr. Robot

Creating online worlds for TV shows with former NBC digital media producer Joya Balfour.

As Director of Production for NBC Universal’s digital media team, Joya Balfour supervised the creation of all sorts of web content — from blogs to webisodes — for shows like The Office and Parks & Recreation. We talk about her career at the intersection of TV and the internet, and get her predictions for how these worlds might change (or merge) in the years to come.

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